Importance of website

If you develop a company website, you can attract new business to your firm. Yet you must ensure the site engages consumers for it be effective. Before you set up a company website, outline its purpose e.g. gathering leads, and what you want visitors to do e.g. buy products from your company. This will allow you to determine how to target your website to your typical consumer market.

Ten Communication Tips

After this, you need to ensure that you company website can be utilised as a tool of customer communication to maximise its effectiveness. Here are ten things you can do to achieve this aim:

State clear value proposition: You only have 10 seconds to engage a new customer when they visit your website. You need to state a clear value proposition to hook their interest. We’d advise you to ensure your domain/home page makes it clear who you are, what you do and what steps a visitor can take to utilise your services, to show them why they should stay beyond 10 seconds.

Develop coherent brand: You need to build a consistent brand on your website to foster trust and memorability, so you ultimately make an impression on consumers. Therefore, you should keep the optics of your site e.g. tone, content, language, fonts and colours, consistent to develop a brand consumers will trust.

Launch a blog: If you set up a blog you can establish yourself as a thought leader in your field. This will show visitors that you’re a reliable source of industry information, and persuade them to keep visiting your company’s website. You might also want to think about providing high-value content e.g. case studies and white papers, to turn your site into the go-to-place for industry knowledge.

Set up an about page: Most customers don’t make their minds up after seeing your home page. They want to find out more about who you are before they make any final decisions. You need to provide them with an ‘about’ page on your website to show them who you are, and why they should choose your firm.

Explain your firms’ operations: If you introduce a new product, consumers will want to know how useful it is, to determine whether they should buy it. Upload videos, infographics etc. to show consumers how your firm operates. You should also upload your client portfolio and previous consumer testimonials to illustrate your track record for success.

Add social buttons: Increasingly, consumers are turning to social media to research businesses, so you need to ensure they can easily find you on sites like Facebook. We’d suggest you feature social media buttons prominently on every page your website to make it as easy as possible for customers to click onto your social media profiles.

Include a press page: Saying you’re an industry thought-leader with a track record for success isn’t enough. You need to show customers that reliable sources of information such as newspapers say the same thing. If you include a regularly updated press page on your company website, you’ll constantly illustrate to consumers why they’ll receive effective service with your firm.

Provide live chat: You might want to think about providing live chat services on your website so consumers can address their enquiries to your team personally. If you that you care enough to take time to address them, they’re more likely to become a customer. Live chat also allows you to gather the customer feedback you need to improve your service.

Answer FAQs: As your company grows, you’ll receive certain questions over and over again. Save yourself time and answer them in a FAQs page on your website. Not only will this make it easier for customers to find answers for their questions but increase conversations, giving you ideas for future blog/content topics.

Establish clear calls to action: Once you’ve hooked a visitor’s interest, you need to make it easy for them to use your services. If you establish clear ‘calls to action’ such as “book a consultation,” or “work with us”, you can link it them to appropriate pages e.g. sign up.

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